Juckreiz Stil

TVSalon approached me to develop a Style for a new medicine, that is supposed to give people with dermatitis near instant relief from itching.

My idea was to use a combination of hand drawn and 2d Animation. The wiggle effect was supposed to illustrate the nausia caused by the itchiness.

I also proposed to use 3d elements, which would be shaded to look like 2D, for certain things, like Hands, in order to get more realistic movements.

Unfortunately the project never came to fruition. It was a fun Style to play around with though …